On Thursday 28th November the APPG for Trade & Investment hosted a reception in Parliament to promote the International Festival of Business. The Festival will see over a hundred world-class events running back-to-back over 50 days in June and July 2014, providing a stage for British companies to connect and engage with new markets, new products and new partners. More than 150 international business leaders, MPs and embassy representatives attended the reception to help support the Festival and learn more about how they can be involved.
Ian McCarthy, Festival Director, gave an overview of the Festival and explained how valuable the networking opportunity will be for British companies. By gathering representation from more than 125 countries, the Festival will bring £100m worth of direct investment into the UK and enable businesses to make the connections that matter.
The reception also saw a passionate speech from entrepreneur Sarah Wood, co-founder of the video marketing company ‘UNRULY’. Sarah, who is an IFB Ambassador, discussed the obstacles she faced when taking her company global. She provided an entrepreneur’s perspective on how the Festival will help businesses meet the right clients, suppliers and advisers to develop an international presence.
Margot James, MP for Stourbridge, hosted the reception and said: “I am delighted that so many businesses and MPs are keen to be involved in the International Festival of Business. A huge number of small businesses in the UK have exporting potential and the Festival will provide them with the practical assistance to make the most of these opportunities. The government is hoping to double British exports by 2020 and I am sure that the Festival will be a central component in reaching that target.”
If you would like any more information on the International Festival of Business please visit: http://www.ifb2014.com/